IQ Ballina

Project Overview

We produced a dynamic motion video to visually showcase IQ Ballina, an innovative business and community hub located in the historic Military Barracks of Ballina, Co. Mayo, Ireland. The video captures the revitalised space, blending history with modern vibrancy to illustrate how IQ Ballina is shaping the future of innovation, enterprise, and local community engagement.

Client: IQ Ballina / Ballina Digital Hub
Type: Promotional Motion Video
Objective: Visually communicate the vision and energy of IQ Ballina and position it as a cutting‑edge innovation destination.

Creative Goals & Intent

• Highlight the transformation of a historic site into a modern centre for innovation and business growth.
• Showcase the vibrant atmosphere and dynamic potential of IQ Ballina as a hub for entrepreneurs, startups, and creative professionals.
• Create engaging visual content suitable for use across social platforms, marketing channels, and events.

About IQ Ballina

IQ Ballina is an innovative workspace and community hub located within the restored Ballina Military Barracks, a landmark with roots dating back to the 1790s.

•  Historical Transformation: The site has been revitalised from its original military use into a modern, high‑specification facility that fosters entrepreneurship and collaboration.
•  Innovation & Collaboration: IQ Ballina offers flexible workspaces, support for startups, and facilities designed to attract investment and stimulate local economic growth.
•  Community Impact: Positioned not just as a business hub but as a link between history and the digital future of Ballina.

This compelling backdrop made IQ Ballina an ideal subject for immersive visual storytelling.

Production Approach

Pre‑Production:

• Researched the history, architecture, and community significance of IQ Ballina to inform the creative narrative.

Production:

• Captured sweeping architectural shots, interior workspace activity, and lifestyle scenes to convey both form and function.
• Balanced cinematic storytelling with documentary‑style shots to authentically reflect the environment and energy of the space.

Post‑Production:

• Applied modern motion design techniques, seamless transitions, and colour grading to enhance the visual narrative.
• Optimised video formats for cross‑platform use including web, social media, and event presentations.

Creative Highlights & Challenges

• Balancing Heritage & Modernity: The video needed to celebrate the historic character of the Military Barracks while showcasing its new modern purpose.
• Visual Storytelling: Crafted sequences that communicate innovation, collaboration, and community atmosphere without relying solely on narration.
• Engagement Focus: Designed visuals to maximise viewer retention on social platforms and highlight key features of the IQ space.

Impact & Client Value

The final motion video served as a powerful marketing and brand asset for IQ Ballina, enabling:

• Elevated online presence and social sharing.
• Support for promotional campaigns and events.
• Increased interest from potential tenants, partners, and visitors.

Tools & Credits

• Software: Adobe After Effects, Premiere Pro
• Equipment: Professional DSLR / mirrorless cameras, stabilisers, drones (where permitted)
• Team: Director, Videographer, Motion Designer, Editor

Gallery / Stills (Optional Visual Add‑Ons)

Consider adding still frames or short loops showing:

• Architectural exterior shots of IQ Ballina
• Interior workspace environments
• People working, collaborating, and engaging with the space
• Motion graphics overlays or key message titles